Unlock the value of feedback at scale, in one platform

Connect, understand and prioritize customer feedback in a central, collaborative platform. Get clear insights in near real-time with thematic and sentiment AI.

Meet the feedback analytics platform
for fast growing companies

Increase in NPS by uncovering top churn issues
Read their story
With Thematic, we can walk teams through top issues while showing them specific feedback. We can set up our product roadmap better with clearer information about what people want.
Sam Gribben
Reduction in Calls after taking action on Thematic insights
Read their story
Thematic lets us quickly turn unstructured feedback from across channels into clear insights that directly inform our product roadmap and corporate strategy.
Michael Sherwood
Head of Digital Experience
20 points
Increase in NPS after aligning teams around customer insights
Read their story
With Thematic everyone has data at their fingertips to see how they can improve customer processes, every day. Thematic is a one stop shop to find out what customers think about your company and what you can do to make them think more highly of you.
Matt Schoolfield
Manager of Commercial Analytics & VOC
$200k +
Saved in labour by automating feedback coding with Thematic
Read their story
Thematic enabled the product team and leadership to quickly dig into the biggest problems, at a city and a national level, within minutes. It saved us a lot of researcher time and company money, giving us time to delve into issues and identify solutions.
Arianna McClain
Director of insights
Reduction in analysis time by automating different sources of feedback
Read their story
Off the back of the insights we’ve had the biggest lifts in NPS. Thematic helps us identify themes in customer feedback informing where our teams should focus their attention. We use Thematic to prioritise and design the changes we make.
Tania Parangi
VOC Manager
Top 3
Customer issues quickly identified by combining feedback sources
Read their story
With Thematic, I always know what issues customers are talking about. There's no way I could do this manually — it would take literally all of my time.
Stephanie Michaud
Senior Account Executive

Quickly turn unstructured feedback into insights

Get the best out of your customer feedback with leading-edge theme and sentiment analysis, to reveal the insights that move important metrics in your business.

Discover product features Try Thematic

Why Thematic

Our award-winning text analytics, powered by AI, help you easily prioritise improvements for customer, product or employee experiences.

Learn why our customers love Thematic

Connect & Combine

Connect your feedback from online reviews, chat, surveys, and more with one-click integrations. Thematic can automatically redact data, easing the way teams use feedback, in a safe and compliant way.
Unified data analytics

Tag & Theme

Thematic tags feedback for you with themes and sentiment as they emerge, and quantifies repeated themes. Use search tools to discover similar themes and get more insight. Easily modify themes with controls like edit, ignore and merge.
Text & Sentiment analytics

Slice & Dice

Discover top issues with powerful analysis tools. Use filtering controls to segment and refine your results by structured data. Set up alerts for emergent issues and quickly click through to discover exact root causes.
Analysis & reporting

You’re in good company

Over 7,000 insights, analyst, CX, product and HR managers use Thematic

We gave them data and they gave it back with themes and insights. We could easily drill down into themes and look at how they impact NPS scores. Thematic saved months of custom analysis.
Robbie Allan
Robbie Allan
Director of Product
Thematic enables us to deliver more powerful insights than ever and make more data-driven decisions. Knowing where the pain points are and knowing where we’re receiving kudos from people is huge.
Ajantha Suriyanarayanan
Ajantha Suriyanarayanan
Head of User Research
We’ve (used Thematic to) make sense of thousands of open-end comments to understand what is driving NPS — it helps tell a cohesive narrative between quantitative +qualitative data. The team is easy to work with: very responsive and open to feedback to customize the tool to our needs.
Allison Schoer
Allison Schoer
Group Manager, Research
With Thematic it was clear, visual and quick to see what had an impact, or didn’t, on our NPS.
Sam Stokes
Sam Stokes
Director of Customer Experience
Thematic has a great UI and is very intuitive, with not much training required to start using the software. You need to understand what you need to do in order to change performance. Thematic does that.
Melanie Disse
Melanie Disse
Customer Research Specialist
Thematic makes it easy to get actionable insight from our data. I really like the way the platform is able to quantify the impact of a particular topic or theme on our customer metrics.
Carlos Ryes
Carlos Ryes
Belron/Smith & Smith
The results are the best I have seen from any feedback analytics software solution I have tested by a clear margin.
Dr Maurice FitzGerald
Dr Maurice FitzGerald
VP of Customer Experience
Hewlett Packard
Their layered approach is particularly flexible and has provided the ability to tune and customize the output to meet business needs.
Brian Potter
Brian Potter
Data Scientist
We've tried manual and automated solutions and have found Thematic to be the most effective and sustainable approach.
Troy Stanton
Troy Stanton
Head of Consumer Insights
Sky TV
We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. We've been able to tell our clients EXACTLY what they need to focus on and most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care.
Desmond McGuirk
Desmond McGuirk
CFS Australasia
With Thematic we’ve been translating customer behaviour to specific business divisions who are able to take action based off the insights, a profitable exercise. Nicholas and Nick were a great help in understanding how we can best use Thematic to understand changing and evolving customer themes.
Dustin Lewis
Dustin Lewis
Senior Manager, Customer Insights
Thematic is a very intuitive tool. It boasts a robust level of granularity allowing the user to see the general breadth of themes, dig into the sub themes and further into the sentiment of the text itself. The Thematic customer success team show great compassion and always seek to understand our specific needs.
Artem Chekovechkov
Artem Chekovechkov
Read more

Trusted by teams worldwide

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