About us

We often get asked what sets Thematic apart, and how our remote team is able to have such a big impact globally. The answer comes down to Thematic’s unique self-supervised NLP software, decision-focused analytics, and a talented and supportive team.

The idea for Thematic came about in 2015, when our founder Alyona Medelyan ran an NLP consultancy. She’s a top expert in the field, with a PhD funded by Google and cited by more than 3000 researchers. Three companies reached out to Alyona for help at the same time. They all had the same problem: they wanted to know what drove their Net Promoter Score. They knew the answers lay in unstructured customer feedback, and that the right NLP algorithm could unlock them.

Alyona collaborated with these companies to create a solution, the forerunner to Thematic. It focused on quick and effortless analysis of survey responses, and tied themes found in qualitative feedback to metrics, explaining what drives them. In 2017, Thematic officially launched. We’re now a leader in feedback analytics, driving success for some of the best companies in the world.

Our Journey

Thematic founders started from scratch, building an NLP solution to process feedback via an API, elevating the customer voice


Expansion into the UK and US. Our first customers, ManpowerGroup and SThree, are still with Thematic and continue to advise on solution development.


As part of the YCombinator program, revenue tripled and funding came in. The company raised $1.2M in seed funding from AirTree Ventures and San Francisco angel investors. Thematic established a R&D center in New Zealand.


Business publications recognized Thematic for product innovation and business development, including best AI startup. We opened an office in San Francisco, USA.


Thematic launches a market research and insights partnership program. With a vision to help organizations get more value from all feedback, Thematic built and added 100+ integrations and launched Unified Analytics.


Operations and offices became fully remote. As software use and development scaled and intensified, we supported organizations to manage their overwhelming volume of online feedback.


Thematic pivots to focus on companies delivering software products. With a vision to get rich insights faster from support, we launched Chat Analytics and added Intercom and Zendesk integrations


Our vision is to help everyone make smarter product and service decisions, faster. We continue to deliver advanced text and quantitative analytics for customer feedback, while investing in enhanced data workflows and new features to bring our customers the best solution in the market. Our quest empowers thousands of people with seamless access to explore, share and unlock the true value of feedback.


We’re on a mission to deliver the best feedback analytics solution in the market. We tend to brag that Thematic is already the leading solution because we know our text analytics results are the best out of the box, and get better for our customers over time.

We want our customers to feel valued too, so we work closely with them to help get next-level results.

"This team is outstanding. The swift nature of work has enabled us to get to more complex response calculations easily. They are an intellectually curious bunch, genuinely keen on finding solutions."

Ajantha Suriyanarayanan
Director of Consumer Insights,

Our leadership team

Alyona Medelyan
CEO and Co-Founder
Nathan Holmberg
CTO and Co-Founder
Grace Bariso
Product Director
Nick Stroud
VP Customer Operations
Sandy Torban
Head of Sales
Alana Dell
Head of Product Marketing

How we work together

Behind our product are the people driving it. Ambition, Ownership, Collaboration, and Transparency - these are the values we live by at Thematic. We know that success comes from working smart and deserves to be recognized and rewarded.


Our strategy is clear, our results are shared, and people are accessible.


We take ownership of our contribution towards company goals. We find a solution when we see a need.


We share our knowledge, ideas and energy to achieve our goals and celebrate success together.


We aim high, commit to intelligent growth and to finding the best solutions for our customers.

Some of the benefits of working at Thematic

Fully remote working within NZ and various US timezones

Monthly remote office allowance

Career growth and learning opportunity

Flexible hours

Stock options

Paid paternity/partners leave

With Thematic, you can do your best from anywhere in the NZ and US time zones.

We love to hear from talented people. If you are looking for a role with a dynamic, forward-thinking company with an awesome team culture, then email us your CV and let us know why you’d like a career with Thematic.