Customer Experience
4 Tips For Creating A VoC Program That Can Measure CX Success
CX (Customer Experience) has become a bit of a buzzword, which is fantastic! More and more businesses are recognizing the importance of two things: 1. Understanding the customers' experience. 2. Implementing a customer centric mindset throughout the organization. As I mentioned in my last article (CX vs CS), improving CX
Text Analytics Software – How to unlock the drivers behind your performance
Many organisations, large or small, gather customer feedback to improve their CX efforts and ultimately their bottom line. But gathering feedback alone can’t make much of a difference. We need to analyze our feedback to discover insights that inspire us to drive action at our organisations. Enter; Text
The touchpoint NPS oxymoron - The likelihood to recommend a brand isn’t built on a single interaction
Traditionally, customer research and insights teams were tasked with capturing the voice of the customer, and generating meaningful insights to inform decision-making and ultimately improve CX. Market research was the easiest way to gather customer feedback strategically, rather than listening to anecdotal stories from sales or contact centre agents. Amongst
Must-Have Features in Feedback Analysis Software
8 key questions to ask a feedback analysis software vendor to help you buy a solution that delivers true ROI Are you trying to find a great feedback analysis software solution? Then you might have been overwhelmed by the huge number of options out there. Whether it’s a DIY
The 4 biggest challenges insights & analytics professionals are facing right now (with solutions)
Some companies are seeing massive growth as a result of COVID-19. This brings its own set of challenges and opportunities for customer insights & analytics leaders. One way we’ve responded at Thematic has been to start hosting virtual roundtable discussions for customer insights and analytics professionals to connect
Tips for Customer Experience practitioners during the COVID-19 pandemic
The world has now recognised and is starting to see the devastating impact that COVID-19 (or Coronavirus) will have on the lives of many. I live in New Zealand and at the time of writing this we have only 28 confirmed cases of Coronavirus. Despite this, businesses here are
The true cost of not understanding customer feedback
Last year was a hard one for me! To reset and recharge, I booked a 2-week retreat in a remote part of Peru. To get there, I had to take a flight to San Salvador, stay there overnight, board onto another flight, take a boat trip, and then
![Calculating the ROI of CX: Complete Guide 2020 [Includes Spreadsheets]](/insights/content/images/size/w1378/wordpress/2019/08/shutterstock_554039128-1.jpg)
Calculating the ROI of CX: Complete Guide 2020 [Includes Spreadsheets]
This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (ROI of CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. We’ve also created spreadsheets
Finding Product Insights in App Reviews: Chase vs. Simple Bank Apps
I rarely visit a bank in person, but I use my bank’s website every week. I’m sure I’m not alone, and often wonder why every banking website I’ve used feels like the equivalent of walking into a building with torn carpet, flickering lighting, and a
Why customer feedback is critical for digital transformation in 2020
Digital transformation is one of those terms that has been taking the corporate world by storm for the past years. Like it or hate it, it’s here to stay. Here is proof from Google trends showing the growing popularity of the search term “digital transformation”: There are some great
How to get CX buy-in from decision makers to truly improve CX: Report surveying 150 CX professionals
Getting CX buy-in and commitment for CX initiatives from executive leaders is key when it comes to driving real results for customers, but many CX leaders struggle with this. We surveyed 150 CX professionals to learn about their current role and situation: Are they getting buy-in in their organization? Which
5 Keys to Turn Customer Surveys into Action and Results: Key #1
Key #1: Let customers talk! (Ask open-ended survey questions) Companies know that customer feedback matters. There are more cost-effective (sometimes even free!) services than ever to solicit that feedback. However, too many businesses struggle to turn this feedback into action. In other words, they collect valuable data