Feedback Analysis
Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.
Watercare is New Zealand's largest water and wastewater service provider. They are responsible for bringing clean water to 1.7 million people in Tamaki Makaurau (Auckland) and safeguarding the wastewater network to minimize impact on the environment. Water is a sector that often gets taken for granted, with drainage and
A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn – lost revenue, tarnished reputation, and wasted effort.
How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? This type of data is a treasure trove of valuable insights to drive CX improvements. However, it makes no sense to have
ChatGPT is a powerful tool but isn't capable of the accurate and detailed analysis you can achieve with a specialized feedback analysis tool. Discover how ChatGPT can help, what to watch out for and how to overcome the limitations with Thematic.
Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.
In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding
Both Booking.com and Expedia are popular travel booking apps. But which is the best? We took a look at thousands of reviews to find out.
AI-driven insights are a powerful tool to enable analysts to extract value from qualitative data like user feedback. Here's how to build confidence in the results!
Using Thematic, our Product Director compares popular iOS Apps Ask AI and Bing. Which comes out on top?
Feedback loops help businesses to understand their customers' needs better and make informed decisions to improve customer experience. Here's a quick breakdown.
With Thematic, I can surface insights from thousands of Twitter/X user reviews. Let's take a look at how they're really feeling about the rebrand.