Qualtrics helps companies gather feedback from customers across SMS, voice, social, web, app and more. Using open-ended questions enables you to hear and understand the customer at every meaningful moment.
With NLP models designed to self-learn, Thematic analyzes text feedback in a way that is quick, rich and completely relevant to the context. It discovers meaning and sentiment, with quantified results in data visualization tools. You can determine what matters to customers, and what affects them coming back.
Benefits you unlock by connecting Qualtrics to Thematic:
Qualtrics has two main solutions for analyzing open-ended responses: TextIQ and Clarabridge.
TextIQ can be powerful, but it requires a lot of manual work to set up.
Clarabridge relies on pre-built dictionaries and is costly - hundreds of thousands of dollars.
Unlike TextIQ, Thematic discovers themes in your data, so the setup time is faster. As topics in your feedback evolve, Thematic picks them up as themes. It’s more powerful, flexible and cost effective.
Qualtrics do surveys well, but these are just one source of customer feedback. Feedback becomes powerful when it’s tracked across all channels: your reviews, contact center data, complaints and in-product feedback.
Thematic is agnostic to how feedback is collected. It organizes all your data in one place, regardless of the platform.
Thematic has a 1-click integration with Qualtrics. Here’s how it works:
Here’s a quick video explanation:
By analyzing your Qualtrics data in Thematic, you’ll save time, make better strategic decisions and align your team on priorities.
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