Connect, understand and act on feedback

Thematic looks at all your feedback sources and gives you a single view of what matters to customers. Easily identify impact drivers, drill through layers of data to the 'why', and pick up new issues. It's like Tableau or PowerBI, but for text feedback!

Try Thematic

Say goodbye to data silos and hello to secure data flows

Connect and organize all your feedback channels in Thematic, for any team to access the insights they need. Use our one-click integrations to pipe in chat, survey, community, social media data and more. Our enterprise grade security provides complete peace of mind.

Then, make it accessible to anyone within the company. Learn more about our unified data analytics capabilities.


Get meaningful insights in near real-time

Thematic does the heavy lifting analysis for you, with the accuracy and rigor your experts need. Our AI discovers quality themes in unstructured data in minutes, saving hours each week. Click through to the contextual evidence, and give experts the power to make instant refinements.

Our proprietary scientific approach, AI-powered Thematic Analysis, captures the meaning in individual phrases, grouping similar phrases into themes - even if they are worded differently.

Clearly identify what to fix and why

Search, filter and run queries to identify strategic issues or drill-down as deep as you’d like. Get trusted insights to inform product development, marketing campaigns, and customer engagement strategies. Ask questions like ‘How does this impact different customer segments?’ Which issues affect our business the most?

Unlock the value of feedback at scale, in one platform.

Connect & Combine

Connect your feedback from online reviews, chat, surveys, and more with one-click integrations. Thematic can automatically redact data, easing the way teams use feedback, in a safe and compliant way.
Unified data analytics

Tag & Theme

Thematic tags feedback for you with themes and sentiment as they emerge, and quantifies repeated themes. Use search tools to discover similar themes and get more insight. Easily modify themes with controls like edit, ignore and merge.
Text & Sentiment analytics

Slice & Dice

Discover top issues with powerful analysis tools. Use filtering controls to segment and refine your results by structured data. Set up alerts for emergent issues and quickly click through to discover exact root causes.
Analysis & reporting

I was blown away. We could easily drill down into themes and look at how they impact NPS score. They saved months of custom analysis.

Robbie Allan
Director of Product at Intercom

Thematic makes it easy to get actionable insight from our data. I really like the way the platform is able to quantify the impact of a particular topic or theme on our customer metrics.

Carlos Ryes
Executive Manager at Smith & Smith

With Thematic, we can walk teams through top issues while showing them specific feedback. We can set up our product roadmap better with clearer information about what people want

Sam Stokes
Director of Customer Experience at Melodics

The results are the best I have seen from any software solution I have tested, by a clear margin.

Dr Maurice FitzGerald
VP of Customer Experience at Hewlett-Packard

Get started with a guided trial on your data

Complete the form to get in touch with one of our experts
& see the Thematic platform in action.

• Free trial on your dataset
• Learn how Thematic can solve your specific pain points
• Discover & review Thematic’s full functionality