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How to super-charge your Qualtrics setup with Thematic & PowerBI

How to super-charge your Qualtrics setup with Thematic & PowerBI

Qualtrics is one of the most well-known and powerful Customer Feedback Management platforms. But even so, it has limitations. We recently hosted a live panel where data analysts from two well-known brands shared their experiences with Qualtrics, and how they extended this platform’s capabilities. Below, we’ll share the

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience

Recent posts

How to super-charge your Qualtrics setup with Thematic & PowerBI
How to super-charge your Qualtrics setup with Thematic & PowerBI

Qualtrics is one of the most well-known and powerful Customer Feedback Management platforms. But even so, it has limitations. We recently hosted a live panel where data analysts from two well-known brands shared their experiences with Qualtrics, and how they extended this platform’s capabilities. Below, we’ll share the

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
Community Soundbites: How can insights technology be enhanced by human expertise?
Community Soundbites: How can insights technology be enhanced by human expertise?

Technology plays a huge role in the field of CX research and insights. Some work is being automated, some just made easier. As we navigate these changes, the intersect of "humans and technology" is topical for those in our community. So, this month's Insights Community roundtable focused exactly on that.

Chloe Narain
Chloe Narain
Thematic
How to create a positive employee experience for women in tech
How to create a positive employee experience for women in tech

What does it cost to a business to lose an employee? Experts share that for an entry-level role, it's 50% of salary. For an executive role, it's 200% of salary. Today, companies fight to attract a diverse and high-performing team. They want to create a positive employee experience and an

Alyona Medelyan PhD
Alyona Medelyan PhD
Thematic
Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error
Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error

This is the second product update we’ve shared on our blog. So far we’re finding this medium a great way for our customers and enthusiasts to keep up to date with what’s new within the platform. Our team is always working hard to improve Thematic, and today

Nigel Warren
Nigel Warren
Thematic
Community Soundbites: How authentic are your customer-related KPIs?
Community Soundbites: How authentic are your customer-related KPIs?

Each month, Thematic hosts a virtual roundtable (a casual Zoom call) for insights professionals within our community. Together, we discuss how we’re seeing this space evolving and swap notes on best practices! Join our community here. COVID is continuing to create CX complexities - so connecting with people facing

Chloe Narain
Chloe Narain
Customer Metrics
How Watercare levelled up their insights and CX metrics using Thematic
How Watercare levelled up their insights and CX metrics using Thematic

Recently, I hosted a webinar with Priya Thurai, Head of Customer Insights at Watercare NZ. We discussed the integral role customer insights have played in enabling their team to improve how they engage in the community. Today, Watercare continues to use Thematic insights to inform their decision making - driving

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
How AI-based feedback analytics powers growth at Atom Bank
How AI-based feedback analytics powers growth at Atom Bank

Recently, I joined a webinar with Michael Sherwood, Head of Digital Experience at Atom Bank. Together, we discussed their mission to create a differentiated and customer-centric banking experience. Having been a customer of Thematic for over 3 years, the insights they’ve gained with us have been integral to their

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
What’s new in Thematic: 
Product update!
What’s new in Thematic: Product update!

We don’t tend to talk about our product roadmap and updates on this blog, so this is the first blog post of this kind. And we are starting with 3 killer features: You can now continuously discover more specific themes by interacting with our AIYou can now easily pull

Nigel Warren
Nigel Warren
Thematic
What customer feedback reveals about memorable frontline experiences
What customer feedback reveals about memorable frontline experiences

Recently, I spoke at AskNicely’s virtual Frontline Magic event. I talked about how customer feedback can reveal what is most memorable about a frontline experience. You can watch it here, but I’ve also taken the time to summarise the key takeaways in this post! Intuitively we understand that

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
How to discover and prioritize improvement initiatives for your CX and product
How to discover and prioritize improvement initiatives for your CX and product

What is the secret to achieving more with less? As you and I well know, it’s all about working on the right things. However, so much resource is dedicated to building the wrong things. Software companies are notoriously bad at this. Pendo.io analyzed usage data collected by SaaS

Tyler Dye
Tyler Dye
Customer Experience
How LinkedIn Fuels NPS Insights Using Thematic's AI
How LinkedIn Fuels NPS Insights Using Thematic's AI

In a recent presentation for NEXT by the Insights Associations, LinkedIn market research professional Allison Schoer joined Thematic’s co-founder Alyona Medelyan to share how LinkedIn uses Thematic to dig deep into feedback trends, align stakeholders around initiatives. If you would like to watch the presentation, check it out below.

Tyler Dye
Tyler Dye
Thematic
Mi Band vs. Apple Watch, should you spend big on smartwatches?
Mi Band vs. Apple Watch, should you spend big on smartwatches?

I like technology. Whenever there is a new release of a smart device, I’d read about it. But not for smartwatches. For some people, a smartwatch is an everyday essential but for me, it seemed like another device that throws all the notifications we don’t need at us,

Jae Huh
Jae Huh
Thematic