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Thematic

19 Posts
Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error
Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error

This is the second product update we’ve shared on our blog. So far we’re finding this medium a great way for our customers and enthusiasts to keep up to date with what’s new within the platform. Our team is always working hard to improve Thematic, and today

Nigel Warren
Nigel Warren
Thematic
Community Soundbites: How authentic are your customer-related KPIs?
Community Soundbites: How authentic are your customer-related KPIs?

Each month, Thematic hosts a virtual roundtable (a casual Zoom call) for insights professionals within our community. Together, we discuss how we’re seeing this space evolving and swap notes on best practices! Join our community here. COVID is continuing to create CX complexities - so connecting with people facing

Tyler Dye
Tyler Dye
Customer Metrics
How Watercare levelled up their insights and CX metrics using Thematic
How Watercare levelled up their insights and CX metrics using Thematic

Recently, I hosted a webinar with Priya Thurai, Head of Customer Insights at Watercare NZ. We discussed the integral role customer insights have played in enabling their team to improve how they engage in the community. Today, Watercare continues to use Thematic insights to inform their decision making - driving

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience
How AI-based feedback analytics powers growth at Atom Bank
How AI-based feedback analytics powers growth at Atom Bank

Recently, I joined a webinar with Michael Sherwood, Head of Digital Experience at Atom Bank. Together, we discussed their mission to create a differentiated and customer-centric banking experience. Having been a customer of Thematic for over 3 years, the insights they’ve gained with us have been integral to their

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
What’s new in Thematic: 
Product update!
What’s new in Thematic: Product update!

We don’t tend to talk about our product roadmap and updates on this blog, so this is the first blog post of this kind. And we are starting with 3 killer features: You can now continuously discover more specific themes by interacting with our AIYou can now easily pull

Nigel Warren
Nigel Warren
Thematic
How LinkedIn Fuels NPS Insights Using Thematic's AI
How LinkedIn Fuels NPS Insights Using Thematic's AI

In a recent presentation for NEXT by the Insights Associations, LinkedIn market research professional Allison Schoer joined Thematic’s co-founder Alyona Medelyan to share how LinkedIn uses Thematic to dig deep into feedback trends, align stakeholders around initiatives. If you would like to watch the presentation, check it out below.

Tyler Dye
Tyler Dye
Thematic
Mi Band vs. Apple Watch, should you spend big on smartwatches?
Mi Band vs. Apple Watch, should you spend big on smartwatches?

I like technology. Whenever there is a new release of a smart device, I’d read about it. But not for smartwatches. For some people, a smartwatch is an everyday essential but for me, it seemed like another device that throws all the notifications we don’t need at us,

Jae Huh
Jae Huh
Thematic
How we use our own platform and Chrome extension to centralize & analyze feedback
How we use our own platform and Chrome extension to centralize & analyze feedback

Customer feedback doesn't have all the answers. But it has critical insights for strategy and prioritization. Thematic is a B2B SaaS company. We aren't swimming in feedback. Every piece of feedback counts. Collecting and analyzing this feedback requires a different approach. We receive feedback from many places: our in-product NPS

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Should you buy an integrated solution, best-in-breed, or build in house?
Should you buy an integrated solution, best-in-breed, or build in house?

Being a business owner myself, and speaking to other team leads, I know that there is always this question: When we buy new software, should we buy an all-in-one, integrated solution? Or, should we go out to different vendors and source separately? Or, should we build it in-house, and make

Alyona Medelyan PhD
Alyona Medelyan PhD
Thematic
The Zoom Boom: Zoom's market transformation and what the user feedback is saying
The Zoom Boom: Zoom's market transformation and what the user feedback is saying

At the beginning of 2020, Zoom was a promising video telephony company with niche markets in business and higher education and a solid bank account thanks to a successful IPO. By May, its market capitalization was greater than those of the world’s seven top airlines combined. As the

Alyona Medelyan PhD
Alyona Medelyan PhD
Product Experience
Thriving During COVID-19: 10 Practical Tips from a Clinical Psychologist
Thriving During COVID-19: 10 Practical Tips from a Clinical Psychologist

Three weeks ago, my family of four was on it’s fifth day of self isolation due to Covid-19. The terrible news from Italy started to appear and the first positive cases recorded among San Francisco Bay residents. I was refreshing my Twitter compulsively.  I kept asking myself: What should

Alyona Medelyan PhD
Alyona Medelyan PhD
Thematic
Google Maps vs Waze 2020  — Analyzing 10,000 App Reviews
Google Maps vs Waze 2020  — Analyzing 10,000 App Reviews

Do you remember last time you had to get a physical map or write down the instructions to get to a destination?  Today, it has never been easier to navigate; whether it is close to your home or in a different country or continent, there are a number of

Vamsi Vempati
Vamsi Vempati
Product Experience