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Agi Marx

Agi Marx

Writer
Agi loves writing! She enjoys breaking down complex topics into clear messages that help others. She speaks four languages fluently and has lived in six different countries.
52 Posts
How to analyze survey data: best practices for actionable insights from survey analysis

How to analyze survey data: best practices for actionable insights from survey analysis

Collected all of your survey data? Great. Confused about what to do next and how to achieve the optimal survey analysis? Don’t be. If you’ve ever stared at an Excel sheet filled with thousands of rows of survey data and not known what to do, you’re not

Agi Marx
Agi Marx
Customer Metrics
7 proven ways to get C-suite buy-in for your Customer Experience strategy

7 proven ways to get C-suite buy-in for your Customer Experience strategy

Are you feeling discouraged by a lack of buy-in from leadership for your customer experience (CX) strategies? Perhaps your objective is a clear CX focus for the leadership at your company, but no-one seems to support your ideas? You’re not alone. This is a very common scenario in the

Agi Marx
Agi Marx
Customer Experience
5 best practice tips for customer journey mapping surveys

5 best practice tips for customer journey mapping surveys

Customer journey mapping is a great way to truly visualize your customer experience so that you can help drive positive change within your organization. What is a customer journey map? Let’s firstly define what a customer journey is. It’s literally every experience your customers have with you, so

Agi Marx
Agi Marx
Customer Journeys
5 best open-ended questions for your customer survey - and what not to ask

5 best open-ended questions for your customer survey - and what not to ask

Looking to improve your customer relationship survey? If you’re about to send your annual customer relationship survey, maybe you’re looking for new questions to ask, or wondering what type of open ended questions you should include. Here, we share the 5 best practice questions that we have found

Agi Marx
Agi Marx
Customer Experience
How to leverage your customer insights for growth in 2019

How to leverage your customer insights for growth in 2019

If you have a big growth goal to reach in 2019, you can leverage your customer insights from your Voice of Customer (VOC) data to achieve it. And on the flip side, if you have already invested in a VOC initiative, there are multiple ways you can use this data

Agi Marx
Agi Marx
Customer Metrics
Vodafone: transforming customer experience with Thematic insights

Vodafone: transforming customer experience with Thematic insights

Vodafone New Zealand has measured Touchpoint Net Promoter Score (TNPS) for many years. Three years ago, Vodafone Group migrated to an established Voice-of-the-Customer platform and Vodafone New Zealand was a key pilot market. In 2018 the company set an ambitious goal to significantly increase Touchpoint NPS across all customer-facing teams.

Agi Marx
Agi Marx
AI & NLP
Customer feedback analysis 101: What’s the best way to analyze vast amounts of feedback?

Customer feedback analysis 101: What’s the best way to analyze vast amounts of feedback?

Do you have a lot of customer feedback collected but don’t know exactly what to do with it? Maybe you’re debating whether to hire a data scientist in-house to analyze it all manually, or go the agency route? Perhaps you’ve heard about text analytics and wonder what

Agi Marx
Agi Marx
Feedback Analysis
Customer retention analytics: 5 strategies to reduce churn

Customer retention analytics: 5 strategies to reduce churn

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. That was the old school way of doing things. Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. So, let’s look at ways to reduce

Agi Marx
Agi Marx
Churn & Loyalty
Voice of the customer: Why you need it and how to start your VOC program

Voice of the customer: Why you need it and how to start your VOC program

In this blog, we’ll discuss how to understand your Voice of Customer (VOC) feedback and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? Then, how do you use VOC data to drive change

Agi Marx
Agi Marx
Customer Experience
Why is your customer experience not improving? [video]

Why is your customer experience not improving? [video]

Are you doing “all the right things” but your customer experience (CX) is still not improving? There might be hidden forces preventing you from reaching your customer experience goals. Watch our webinar with CX expert Megan Burns, (keynote speaker, executive advisor and Former Vice

Agi Marx
Agi Marx
Customer Experience
The best dating apps 2018 ranked - which one finds you the big love?

The best dating apps 2018 ranked - which one finds you the big love?

I can’t deny feeling like channelling Carrie Bradshaw, as I sit in front of my MacBook, feverishly typing this post, sipping on my black coffee and thinking back to past dating experiences. Well, Carrie did not have the luxury of using the plethora of dating apps we do today.

Agi Marx
Agi Marx
Customer Experience
Learn the 4 pillars of successful survey design [video]

Learn the 4 pillars of successful survey design [video]

Are your surveys not performing well? Are you sending costly surveys but getting little response? Thorough planning is key to executing a successful survey. If you missed our popular webinar “Learn the 4 pillars of successful survey design”, catch the recording here. Here, you’ll learn how to

Agi Marx
Agi Marx